Online ad: “STV Appeal”

stvappeal1-002

STV Appeal 2011

STV Appeal 2011 was an advert for the launch of STV and The Hunter Foundation’s new initiative to help children and young people in Scotland affected by poverty. It’s been going for two years now and has raised over £3.3 million.

Find out more here: http://campaigns.stv.tv/stv-appeal/why-were-doing-it/child-poverty-in-scotland-the-facts

Project: Advert, 60 seconds

Produced by Paul Ryan, STV Creative 2011

Belinda Love credits: Casting Direction