STV Appeal 2011 was an advert for the launch of STV and The Hunter Foundation’s new initiative to help children and young people in Scotland affected by poverty. It’s been going for two years now and has raised over Â£3.3 million.
Part 2 of the “No Pressure” pair of shorts (pun intended? â€” yeah again…why not), also explores the male side of modern day role expectations. Do men feel emasculated by the society-given equality of women? What about their biological urges to hunt and gather and provide and protect? Are these just not wanted anymore? Intended to be a match for part 1, this second film ended up merging the male and female musings into a theme of duality, opposites, yin and yang. We also garnered a terrific bit of animation and a narration by the wonderful Dr Richard Holloway.